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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

overview of the numbers. Our total sample was 3,700, broken down as 1,500 on the nationally representative ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

for the nation s shopkeepers. A Visa report suggests that consumer spending could increase by 750m over ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital devices each day, with one fifth of owners spending between one and two hours per day purely accessing ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

fingers, not a keyboard, to touch the picture. Gone are the days that you had to be smart to work a ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...

DMGT'S national and regional titles axe nearly 600 jobs

24 May 2012 | by John Reynolds

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall...have been impacted by the reduction in headcount. Across its national titles, underlying circulation ... that Mail Online the market-leading national newspaper website continues to perform strongly ...

Brand barometer: Network Rail viral campaign reviewed

18 May 2012

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

RAJAR Q1 2012: Views from the radio advertising buyers

17 May 2012 | by Maisie McCabe

with Smooth's national reach, up circa 8% year on year. "Global s big networks saw slight increases in reach ... nationally. Kiss UK s breakfast show also won Gold at the Sonys and has achieved record reach in Q1 ...

RAJAR Q1 2012: Reactions from the station owners

17 May 2012 | by Maisie McCabe

to perform as a national station and Global Radio's 95.8 Capital FM kept hold of the London breakfast crown ... : Stuart Taylor, chief executive, GMG Radio "Both our national service Smooth Radio and Real Radio ... particularly well this time with the highest ever national reach for both stations. Off the back of a double ...

RAJAR Q1 2012: National commercial radio results in full

17 May 2012 | by Staff

National radio listening figures for the first quarter of 2012 in full.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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