The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
for backing the arts According to Steven Day, Everything Everywhere's chief of brand and communications ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ... . There are less than 100 days to go to the start of the London Paralympics. At the moment, Dimbylow says he ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ... every day, so we hear a lot of their stories, but we don't always hear about the interesting stories ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
-1 when his son was 12 that he would one day play for England. He collected his 10,000 winnings when ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
