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Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

national media campaign planned and bought by the7stars, focusing on reaching consumers when.... In addition, ads will be displayed on London's Tube trains, as well as at national rail stations throughout ...

Dancing on Ice slides to lowest ever audience

13 Feb 2012 | by Maisie McCabe

, was the most watched show of the day with an audience of 8.50 million viewers, a 28.2% share. Elsewhere ...

Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...

Channel 4 hires Hearst's Matt Salmon as head of agency sales

13 Feb 2012 | by Maisie McCabe

in September 2011, after The National Magazine Company's parent, Hearst, bought Hachette Filipacchi UK ...

National newspaper ABC figures for January 2012

10 Feb 2012 | by Staff

Sales for many of the UK's national newspapers recovered from the seasonally slow December

Foxy Bingo exposes all in new ad

10 Feb 2012 | by Sara Kimberley

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... at Ann Summers . "Taboos are not something we worry about on a day-to-day basis. This is a rich ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

Mainstream brands built without the aid of TV advertising abound these days. One need look ... aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ... the effect of the spend. One cost-effective strategy is to choose the most relevant time of day to advertise ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... this Christmas had a big upswing in sales; we sold three months' worth of stock in three days,' he says ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

, Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Honda ' Matthew's day off' by RPA California 51,214 shares this week All time: 262 ...

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