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27 Mar 2012
The new campaign broke on national TV and radio, supported by outdoor activity including billboards. ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...
Tesco 'little waiters' by The Red Brick Road
14 Mar 2012
Tesco has launched a spot in the run-up to Mother's Day.
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
by making it clear the higher price had not been available for 28 days beforehand. However, the ASA said ... of time, but objected to other products in the ad only being available for seven days at the higher price ...
Full interview: Justin King and Jeremy Hunt on the 2012 School Games
11 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ...
Appointment to View: behind the scenes of the M&S Christmas ad
12 Dec 2011 | by Georgina Brazier
Upon a Star is really beautiful". The ad took five days to shoot and was shot at Elstree Studios ...
Macy's 'screamers' by JWT New York
22 Nov 2011
The ad, created by JWT New York, shows Bieber on his journey to the Macy s sale. Each person he encounters, from his driver to the shop s staff, scream at him in the manner of his teenage fans. The ad was showcased on a YouTube homepage takeover before breaking on TV. It promotes Macy s day-long sale on 25 ...
Macy's gets Bieber fever for Black Friday campaign
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
) before breaking on TV in the US tonight. The campaign promotes Macy's day-long sale on 25 November ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
