to remove filtersBrand Health Check: French Connection
31 May 2012 | by Kim Benjamin
long way since the days of 'FCUK', perhaps redefining itself more than any other high-street name ...
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Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... racked up more than one million views online in its first four days. Inglis noted how its giving ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
, bypassing many longstanding brands and leaving the days of good, better, best range architecture behind ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
the Big Price Drop as "classic smoke and mirrors from Tesco, giving with one hand and taking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
