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Media360: John Lewis marketer Craig Inglis on surprising consumers

know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

Facebook's Everson urges marketers to 'make a bet on us'

basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...

Media Bitch's Diary 5 April

Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media account have finally come to a close, while the remaining agencies, including national incumbent MEC ... in Bermondsey, if sources are to be believed. Should have gone to MEC... Goodbye and g'day Bitch would ...

Trading places: this week's people moves

, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...

Commercial TV and radio remain strong in Q1

. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...

Carat lands £6.7m CSL media account

The agency will support CSL in its growth plans linked to a national store expansion. An initial campaign will focus on digital, TV and radio, but evolve to include all media. Brilliant Media Leeds was the previous incumbent on the business. The agency had picked up the account shortly after losing the 40 ...

Specsavers launches £39m media contest

The optician has split its business between Group M agencies for seven years . MEC looks after the national planning and buying, while MediaCom is responsible for regional activity. It is understood that Specsavers has called the review as part of a "statutory best practice" approach to its suppliers ...

The most irritating ads of 2011

including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...

Review of the Year: Top 10 marketing mishaps in 2011

as the nation's most-hated profession. A story that began on the sidelines, with allegations that celebrities ... users who were threatening to ditch their BlackBerry altogether, after enduring days of being unable ...

Review of the Year: Top 10 marketing moments of 2011

, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.