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M&S profits drop for first time in three years

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

stores have had their day, but we believe we have never made the mistake of putting non-food first ...

Starbucks sales boosted by Fairtrade espresso shot

generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...

Ikea overtakes John Lewis as nation's favourite retailer

Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6

Commercial TV and radio remain strong in Q1

. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...

Identifying the taste setters

through which they influence others. These people help make up the minds of the nation when it comes ...

Retail revival 'illusory' after disappointing February, says BRC/KPMG

ago, while discounts are eating into margins." Robertson's comments come the day before (6 March ...

Marketers need to work on loyalty activation, research claims

these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...

Primark sales surge as Peacocks enters administration

, the day after rival Peacocks announced it was going into administration despite a similar rise.

Morrisons ramps up convenience push with frozen range

items from the supermarket's new M Savers range. The news comes on the same day Tesco announced ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.