April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.
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The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.
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