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Debenhams revamps comms team with senior hires

with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

Anthony Hilton: Tesco loses out in likeability stakes

and politicians. These days, with the exception of King they are far less visible and there is a price ...

Hobbycraft picks Euro RSCG to support major expansion

demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ... the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...

Land Securities seeks PR help for Trinity Leeds launch

share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...

Thorntons hunts for consumer agency while stores close

Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine's Day, Easter, Mother's Day, Halloween and Christmas, to drive sales throughout the year. The chosen agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ...

Blue Rubicon launches agency Surname & Surname

of the ferocious creative agencies that come up with amazing stunts but don't deliver on the day-to-day ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

Halfords has called in Pitch PR to lead a national consumer campaign highlighting its position...strategy, Pitch will target national, consumer lifestyle and specialist publications both in print ... -day charity cycle ride from Olympia, Greece, to the London venue for the 2012 Olympic and Paralympic ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.