Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
said that recent Office for National Statistics data showed that that 25- to 44-year-old working ...
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Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet....the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine's Day, Easter, Mother's Day, Halloween and Christmas, to drive sales throughout the year. The chosen agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ...
Brand Health Check: Tesco
22 Mar 2012 | by Rachel Barnes
.3%. The subsequent profit warning wiped 4.3bn off Tesco's share price on the day. The strategy behind ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
Day, he also outlined where the Goverment and the industry's interests overlap fostering greater confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
Waitrose ties up with Mumsnet for Mother's Day push
16 Mar 2012 | by Matthew Chapman
's users to submit Mother's Day recipes....A Waitrose.com sponsored forum on Mumsnet asked users what they would most like their children to cook for them on Mother's Day. Full-service agency Amp brokered the partnership, which will be ongoing. The agency will also develop a broader range of strategic partnerships to help drive customer ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
by doing DIY and hopes to inspire the nation with confidence to improve their homes and gardens ...
Tesco 'little waiters' by The Red Brick Road
14 Mar 2012
Tesco has launched a spot in the run-up to Mother's Day.
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
