M&S brings Valentine's Day model to life
09 Feb 2012 | by Matthew Chapman
Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile
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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
, across which thousands of cars speed each day, was unexpectedly found to have eroded, raising ... marketing, such as the company's 'Audi driving experience days' in the UK and overseas. 'It's worth a lot ...
BT broadcasts Valentine's messages to the nation
09 Feb 2012 | by Matthew Chapman
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones...from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ... is launching its first augmented reality-enabled ad in order to target Valentine's Day shoppers ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
by making it clear the higher price had not been available for 28 days beforehand. However, the ASA said ... of time, but objected to other products in the ad only being available for seven days at the higher price ...
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
Tesco shifts UK number two out of role
02 Feb 2012 | by John Reynolds
,000. Eight days later, the retailer issued a trading statement revealing that its UK stores had experienced ...
Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position
01 Feb 2012 | by Matt Cartmell
Halfords has called in Pitch PR to lead a national consumer campaign highlighting its position...strategy, Pitch will target national, consumer lifestyle and specialist publications both in print ... -day charity cycle ride from Olympia, Greece, to the London venue for the 2012 Olympic and Paralympic ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
Morrisons' rollout of Kiddicare to be decided by social media vote
26 Jan 2012 | by Matthew Chapman
centres around a proposition of free next-day delivery in a one-hour time slot. It has taken on the 10 ...
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