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they are about to fulfil. The objective is to cut the number of smoking-related illnesses and deaths and the cost to the health service. It is also a bid to combat the spiralling statistics of under-age smoking. The next step is the publication of a White Paper on smoking later this year as well as a draft bill ...
The Department of Health has appointed Media Reach Advertising to handle an anti-smoking campaign targeted at the Asian community. The agency, which specialises in targeting ethnic ... through cigarette-smoking among men and chewing tobacco paan among women,' said MRA head of PR Jenne ...
HELEN TRIDGELL, National Advertising Benevolence Society...HELEN TRIDGELL, National Advertising Benevolence Society The most common causes of stress are to do with lack of consultation and poor internal communication. People aren t briefed properly, so ... and sharp deadlines. It s when they happen twice a day that people feel out of control and stressed ...
that in 1996 there were almost 2,000 advertising stories in the national press. The Independent alone ran 341 items, an average of almost one per day. Advertising is now a key part of British popular ... Bourret to front National Wonderbra Week shortly before a new burst of advertising. Bourret became ...
in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries...The US tobacco company, Liggett s announcement that they had joined the rest of the world in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries ... legislation, ever higher duties and taxes and even greater restrictions on the ability of smokers to smoke ...
The National Gallery has enlarged the remit of a newly created top PR post, originally advertised...The National Gallery has enlarged the remit of a newly created top PR post, originally advertised last spring and as yet unfilled (PR Week, 15 May). The gallery originally advertised for an external relations head, but has now decided to recruit a marketing and communications head with extra ...
Latin America has always been a land of enormous business opportunities for those who can stomach the risks - and the performance of the PR industry during the past 12 months has been no exception. 'Last year we grew 70 per cent, and in the first half of 2001 we advanced another 25 per...
The Independent ran more stories about advertising campaigns than any other national newspaper...The Independent ran more stories about advertising campaigns than any other national newspaper in the last quarter. A survey by Propeller Marketing Communications shows the Independent ran 106 ad ... to March poll, which identified the Guardian as the most ad-friendly national. National newspapers ...
agency Bates Dorland to boost its profile in the broadcast media and national press....Consolidated Communications, the integrated communications agency, has been hired by advertising agency Bates Dorland to boost its profile in the broadcast media and national press. Consolidated director Jon-athan Shore said the agency would target the marketing community, the public ...
The international media has had a field day this year portraying Asia as a region in real economic...The international media has had a field day this year portraying Asia as a region in real economic difficulty and under a permanent haze. However, the reality is somewhat different and PR professionals targeting the region must realise this if they are to be successful. The economic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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