02 Apr 1999
| by JENNIFER WHITEHEAD
Every year, 10 March is designated as National No Smoking Day. On
this day, smokers are encouraged...Every year, 10 March is designated as National No Smoking Day. On
this day, smokers ...
magazine for
National No Smoking Day 1998, but for 1999, it decided to go for an
all-out sampling ...
-in with No Smoking Day this year, Chupa Chups - the world s
biggest-selling lollipop brand - ran a tightly ...
05 Mar 2004
| by Mary Cowlett
As No Smoking Day runs next week, can PROs keep the media interested long-term in awareness...In 1983, the public saw the first posters calling for them to quit smoking. Now, as National No Smoking Day marks its 21st anniversary on 10 March, it sits among a plethora of special days, weeks ...
awareness drives including World Aids Day, to social and commercial issues such as the TUC's National Work ...
12 Mar 2004
Aligning a client's brand with a national day takes more skill than simple product placement. Adam...of St George may have generated the feeling among PROs that celebrating England's national day is not a ...
Metro competition.
MAXIMISE NATIONAL DAY PR
1 Make them part of a wider campaign - As one PRO says ...
spokespeople - Lingerie range BeauBlue had Jordan as spokesperson for its National Foreplay Day
3 Create ...
24 Jul 1998
| by RACHEL BAIRD
Events and PR agency Davies Day has been appointed to promote the
first annual Moet and Chandon...Events and PR agency Davies Day has been appointed to promote the
first annual Moet and Chandon ...
marketing the company has sponsored a catwalk
supplement for Vogue next month (pictured). Davies Day will manage the
event and promote it in the national and trade media. The fashion
tribute will be hosted ...
09 Feb 2001
| by BEN BOLD
massive coverage from both the national
and regional media. BBC2 broadcast live coverage of the day ...
organisations and
individuals
Campaign: Holocaust Memorial Day
Timescale: June 1999 - January ...
of organising an official day on which to commemorate
the Holocaust.
Dismore, the Labour MP for Hendon ...
09 Feb 2001
| by BEN BOLD
-operation with the National Union of Students, were issued to universities, outlining how they could best commemorate the day ...
organisations and individuals
Campaign: Holocaust Memorial Day
Timescale: June 1999 - January 2001 ...
day on which to commemorate the Holocaust.
Dismore, the Labour MP for Hendon (London), promised ...
23 Apr 1999
| by BERNARD INGHAM
Today is St George s Day. I think I should remind you of this
since, unlike St Andrew s, St David...Today is St George s Day. I think I should remind you of this
since, unlike St Andrew s, St David s and certainly St Patrick s Day, it
usually slips by unremarked except by the Royal Society ...
races
and nationalities while the English are frowned upon if they unusually
exert themselves ...
14 Jan 2005
| by Ruth Smith
Campaign: World AIDS Day 2004
Client: National AIDS Trust
PR team: In-house/Edelman
Timescale: September-December 2004
Budget: Under £100,000
World AIDS Day falls on 1 December each year. In 2004, the National AIDS Trust decided to use the occasion to tackle the perception held by some ...
17 Oct 1997
| by KAREN DEMPSEY
feedback from the initial pilot prompted
National Grid to roll out its open day programme, with a total ...
the
international stage is Birmingham s National Exhibition Centre. It puts
on more than 170 shows and events ...
heads a five-strong media and external relations team, covers local,
regional, national ...
01 Sep 2000
| by PETER ROBINSON
Client: The National Magazine Company...Client: The National Magazine Company
PR Team: PR Team: In-house
Campaign: Country ...
carefully by Country Living magazine and this
year s Fair was expanded from four to five days. A sister ...
Fair.
Tactics
The campaign was targeted at the national and London-based media ...