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Will shock images stop people smoking?

a short video on what the public think about the move by the Government to tighten up anti-smoking...of smoking on the back of all tobacco products by 2009, with advertisers expected to begin complying with the new rules by October next year. A total of 15 graphic images showing the long-term effects of smoking ... . The new legislation will aim to reduce the level of smoking across the UK population, particularly among ...

Christmas Day online sales tipped to be a record at £153m

Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see...for Christmas Day this year, as shoppers hunt for winter sale bargains ahead of the rise in VAT next year ... said: "Christmas Day has become a busy online shopping day in recent years, as people with an eye ... , will be made on Visa cards on Christmas Day. Charities could see a boost in donations on Christmas Day too ...

Case Study: The National Trust - direct marketing as brand leader

Direct marketing is extremely important to the development of the National Trust...The National trust is one of the UK s leading establishment brands. Now just over 100 years since ... to the UK s leading independent heritage charity and NGO. The National Trust is backed by its own Act ... for the benefit of the nation of lands and buildings of beauty or historic interest; an asset not always enjoyed ...

Marketing League Table: Sales promotion - Sales promotion leagues

The days of pure sales promotion look numbered as brand tie-ups and collaborations gain...games consoles could be won every day for a nine-week period. Consumers were setting their alarms for 3 ... 's biggest pub company, Punch Taverns, to coincide with the introduction of the ban on smoking in enclosed public places in England. Nicotinell wanted to be the most visible smoking-cessation brand at point ...

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...

Nine days to go until War of the Words

The half-day event, in association with The Huffington Post, will feature speakers aged under 30 from different disciplines who, for 15 minutes each, will present ideas that they think will shape the future of advertising. The 'X Factor'-style panel of judges will include Nikki Crumpton chief strategy ...

Dot.bomb: My days and nights at an internet goliath

dotcom in the early days has probably witnessed this almost religious enthusiasm for how the net would ...

Text messaging raises £15.1m for Red Nose Day

Day, held on 18 March....Relief mobile app, which had more than 100,000 downloads in the run-up to Red Nose Day, and included ...

Christmas day online shopping spree to hit £186.4m

UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year...It is forecasting that on Boxing Day, consumers will be spending almost double the amount ... online on Christmas day to deliver Christmas messages on social networks via desktops and mobile devices ... : "Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth ...

YouTube users stream four billion videos every day

YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour...The number of videos being viewed every day around the world has increased 25% from eight months ago. Google has not broken out how many of these videos are monetised through advertising. Its most recently available statistics, from February last year, showed that three billion video views per week were ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.