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DoH hooked anti-smoking ads rack up 70 complaints

LONDON - The National Health Service's new anti-smoking 'Hooked' campaign has emerged as an early...that the images may be harmful to young children . The ads attempt to show the addictive nature of smoking ... Briginshaw Duffy s first anti-smoking work for the Department of Health. Miles Calcraft Briginshaw Duffy was appointed to the anti-smoking brief last August, taking the business from Abbott Mead Vickers BBDO, which ...

Reality TV ad shows one woman's battle to quit smoking

's struggle to give up smoking with its NiQuitin CQ product....Lorraine O'Mullane, a 20-a-day smoker, will compile a video diary charting her attempt to give up cigarettes with nicotine substitute NiQuitin CQ. TV audiences will see her stub out her last cigarette ... . Media planning and buying is being through MediaCom. O'Mullane, 35, has attempted to give up smoking ...

City Republic: Intervention is the order of the day

s policy is quite clearly "back to the future" -- back, that is, to the days of the Clinton administration ... buried. Ryanair discount shops for Aer Lingus We re all shopping in the bargain basement these days ... national carrier Aer Lingus, exactly half of its last bid a couple of years ago that was knocked back ...

Royal Mail national strike coming as soon as October 19

LONDON - Royal Mail union leaders are meeting today to decide whether to call a national strike...in favour of a strike will translate into action. The union, which must give seven days' notice of a strike ... the row over working practices, pay and job cuts over the next ten days. Underlining the bitterness ... plans to use another delivery service if a national strike goes ahead, while eBay has decided ...

P&G to try again with Sunny D, but Valium calls it a day

One year you have the nation's most successful product launch in a decade, then a couple of stories in the press about children turning orange and you're planning a relaunch. That's the story ... -obsessed nation, the US. With a launch scheduled for the second half of the year, Dyson inventor James ...

Design Group rebrands as Bright Blue Day

LONDON - Design Group, the Poole-based design agency, has re-branded itself as Bright Blue Day...to double in size over the next five years. The title, Bright Blue Day, stems from the agency s Poole ... Ford, chief executive of Bright Blue Day, said: Our clients and ourselves are witnessing dynamic ... delivering a positive customer experience at all times. Bright Blue Day s clients include Toshiba ...

Talk of the site: Guinness, whisky and graduate open days

days, students can't be far behind....days to potential recruits: Now then, the open days. I must admit I was surprised that so few agencies ... Saatchi. The JWT open day was an interesting contrast. The atmosphere was immediately more casual, more ...

Camargue founder Andrew Litchfield steps back from day-to-day role

Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency..., but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...

Sing the Nation releases animated ad

LONDON - Sing the Nation, the community-based organisation set up to bring the nation together...The organisers have teamed up with the BBC to stage a series of national events that will take place in 19 major cities across the UK. The events will happen at the BBC outdoor big screens ... techniques with all the people in the ad being shot instead of photographed. The national sing ...

DMA's National Suppression File relaunched

LONDON - The DMA's National Suppression File has been relaunched under the name Xpression....Suppression File (Gas) from the REaD Group; National Change of Address File (NCOA) from Royal Mail; and Elvis ... cleansing by checking the accuracy of their data on a regular basis. The National Suppression File ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.