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National newspapers, in common with television channels, funnel great energy and resources...National newspapers, in common with television channels, funnel great energy and resources into their autumn packages. The broadsheets traditionally opt for a juicy exclusive book serialisation to woo ... promotion, ensures Tesco s name is blazed across the paper s front page day after day, with acres ...
After Safeway tied the knot with Abbey National and Sainsbury s with the Bank of Scotland, Tesco...After Safeway tied the knot with Abbey National and Sainsbury s with the Bank of Scotland, Tesco chose St Valentine s day to end its nine-month relationship with NatWest in favour of the Royal Bank ... services received widespread praise from the weekend editions of the nationals. With mentions of menage a ...
Ireland s biggest and oldest building society, First National Building Society, has hired Ludgate...Ireland s biggest and oldest building society, First National Building Society, has hired Ludgate Communications to help it build a presence in the highly-competitive UK postal accounts market ... in January. The products will be promoted nationally from this weekend. Ludgate pitched against ...
In the good old days the British public loved their farmers, but a recent poll by MORI says we now...In the good old days the British public loved their farmers, but a recent poll by MORI says we now view them as animal abusing, money-grabbing bumpkins. In response, the National Farmers Union is stepping up its PR effort in an attempt to portray its members as sensitive, cow-loving types ...
First National Vehicle Contracts has appointed Shandwick North to handle its PR. First National...First National Vehicle Contracts has appointed Shandwick North to handle its PR. First National, part of Abbey National, is a contract hire company which has doubled in size over the last two years. ...
opportunism. Opticians at Asda tested an unusually high number of Swiss nationals in the days following...'s brand generally. The offer gained coverage in most of the national and regional press. Opportunity ... ,000. As Big Brother 5 got under way, Herring hired an empty office and had one wall painted a day. The event ...
24-hour, seven days a week, home shopping service....Supermarket chain Somerfield has handed The Wright Partnership a six-figure PR account to launch a 24-hour, seven days a week, home shopping service. The agency was appointed, after a ... the service, named 24-7, becomes available nationally later this year. The initial launch ...
Client: Royal Mail National (Stamps Marketing Division)...Client: Royal Mail National (Stamps Marketing Division) PR Team: QBO Campaign: Millennium stamps launch Timescale: November 1998 ongoing Budget: Undisclosed Before millennium-hype took hold, the Royal Mail commissioned research into how people wanted to commemorate ...
their reccommended five portions of fruit or vegetables a day. They launched a three-year joint campaign called...their reccommended five portions of fruit or vegetables a day. They launched a three-year joint campaign called ... and 35 TV clips to date across regional, national and international media, which mainly focused ...
wants to stress that McDonald's isn't single-handedly super-sizing Britons and few days seem to pass...dismissive of Fast Food Nation, describing it as 'boring' and a 'history lesson more than a contemporary work ... - with characteristic humility, Hindle jokes 'I'm more Disco Dad than Destiny's Child these days'. Hindle lives ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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