MEDIA: FOR THE RECORD
05 Mar 1999 | by ALASDAIR REID
national No Smoking Day on all three GSB channels on 10 March. Kelvin MacKenzie, the chairman ...
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Digital choice: Denimise the Nation
10 Oct 2007 | by Curtis James, Managing director, Audemos
It was Jeans for Genes Day last week, the annual fundraising event that invites everyone across...This year's campaign featured a clever call-to-action with the 'Denimise the nation' microsite. Supporters of the cause are invited to create content by uploading information, ideas and photos of their fundraising activities. The site uses Google Maps to enable users to add denim icons to mark where ...
Brands indulge in April Fool's Day shenanigans
01 Apr 2010 | by Matt Williams
LONDON - A number of brands have jumped on the April Fool's Day bandwagon by releasing bogus ad...run a campaign in a number of national newspapers using the headline 'Show your true colours ... or not this initiative is indeed an April Fool's Day joke. ...
Scandinavia: Small nations, big ideas
18 May 2007
few years ago, the Swedish digital agencies mainly did work for national clients," he says. "What we ... advertising was at the core. Many other agencies were doing websites in those days, but we focused ...
Christmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see...for Christmas Day this year, as shoppers hunt for winter sale bargains ahead of the rise in VAT next year ... said: "Christmas Day has become a busy online shopping day in recent years, as people with an eye ... , will be made on Visa cards on Christmas Day. Charities could see a boost in donations on Christmas Day too ...
Fox sells out Super Bowl with just four days to spare
01 Feb 2002 | by Jennifer Whitehead,
LONDON - Fox has finally sold all the advertising for Super Bowl XXXVI, with only four days until...incentives to advertisers, including one with the US government's Office of National Drug Control Policy ... to be charging during the heady dotcom days of 2000. However, the network will still be making somewhere ... full house until three days before the game. Fox is said to have offered advertisers benefits ...
Customer Publishing: Catalogues are the order of the day
12 Feb 2010 | by Suzy Bashford
family through a day is the best way to challenge perceptions,' adds Lonergan. Not surprisingly ...
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online...and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top this by 26%, recording a peak in traffic 12% higher than the previous busiest day, 5 December. Experian ... . Boxing Day's most popular UK retail websites by share of visits Rank Website ...
Wonderbra picks Pancake Day for tactical ads
05 Feb 2008 | by Daniel Farey-Jones
LONDON - Wonderbra is using Pancake Day as the hook for a one-off tactical campaign appearing...The ads use the line Today doesn t have to be Pancake Day along with a picture of two lemon halves. They were created by Publicis London. The deal was brokered between Wonderbra s digital media agency Media Contacts and Lycos Network Europe, which manages advertising sales across DeliaOnline ...
Opodo poaches Red Letter Days marketing chief
27 Apr 2005 | by Mark Sweney
Opodo has hired Isabelle Ratinaud, marketing director at gift supplier Red Letter Days, as its...Ratinaud, who has also worked at shoe retailer Clarks and Gillette, joins the online travel firm as head of marketing under Simon Vincent, who also previously worked at Red Letter Days. She will be in charge of UK country manager Neil Mott, who last year appointed Karmarama to Opodo's £2.5m ad account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
