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Greene King campaign highlights smoke-free pubs

LONDON - Pub and beer company Greene King will mount a national newspaper campaign in the first...The ads will include 5-off vouchers for two adults spending more than 10 on food that can be redeemed at more than 1,000 Greene King pubs. There is no doubt the landscape of pubs will change once the English smoking ban comes in and our own research shows that pubs will now attract a new breed of customer ...

John Smith's plans Liverpool takeover for Grand National day

of the Grand National for the second year running....are expected to attend the three-day meeting at Aintree from 7 to 9 April, which is predicted to attract a global TV audience of more than 600 million people on the last day. John Smith s senior brand manager ...

Mark Ritson on branding: Norse fire smokes out bland brands

Foods company secretary Carol Williams claimed the decision was a 'sad day for common sense' and asked ... buns made in the heart of Chelsea?' she wondered. Yes, Ms Williams, hopefully one day you will ...

BMP Meat ad insists Sunday is roast day

nationally next week.

Gü 'Valentine's Day' by DDB UK

manufacturer, promoting the brand's Passion Soufflé for Valentine's Day with two new print ads....The national print campaign will run from Saturday 11 February and urges men and women to "give in to G ". ...

Jammie Dodgers links with Red Nose Day

LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its...Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ... Dodgers Red Nose Day pack sold will be donated to Comic Relief in a bid to raise 160,000. Jammie Dodgers special Red Nose Day packs will be available in leading supermarkets and across the Jammie Dodgers ...

Stubbed out or burning bright?

LONDON - With just days to go until the smoking ban comes into force in England, brands in a host...will be a healthier workforce. Smokers take almost 10 days more sick leave than other staff, so smoke ... As of next week, smokers will be out in the cold - literally. On 1 July, the long-awaited smoking ... place people gather - will become smoke-free. The nicotine-laced miasma that has characterised ...

Valentine's Day battle heats up

with timely deals in the run-up to Valentine's Day..... Other retailers have also rolled out press ads to support in-store deals for Valentine's Day. Tesco ... Valentine bouquet for 9.99. HMV is also hoping to capitalise on Valentine's Day and has launched a ... , as well as online at hmv.com and via national press ads. The retailer is also installing a photobooth ...

GREAT BRITISH BRANDS: McVitie's - The company behind the now-defunct National Dunking Day

aimed at getting people to eat more biscuits in general will benefit McVitie's sales. So National Dunking Day, which ran from 1995 until 2000, was a PR initiative to get people thinking about biscuits via ...

Marston's Pedigree launches St George's Day viral

's Day concert in its brewery to inspire the brewing process ahead of the Ashes....this summer. Cask beer is the British national drink. It's part of our nation's DNA. We wanted to make sure ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.