Public Sector: Institute forms to help media on education
10 Feb 2012
that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...
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Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
by a brand owner, perhaps just as an expression of support for the national team. Brand owners ...
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to reports in the insurance press , it has changed its name from RBS Insurance Group to Direct Line Insurance ...
Private View: Darren Bailes and Dave Bedwood
09 Feb 2012
Exposure: TV, outdoor, press 2. Young's Project: Jamie Oliver by Young's Client: Natasha Gladman ... Production company: ManaMedia Exposure: Press, outdoor, online, social media 4. Vodafone Project ...
British Airways 'the race' by BBH
09 Feb 2012
through the eyes of a little girl, whose bag races against luggage from other nations to make ...
BT broadcasts Valentine's messages to the nation
09 Feb 2012 | by Matthew Chapman
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
for the media account. The Red Brick Road will be responsible for handling Suzuki's national and local ...
Sport - Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
of the national press To highlight the talent of female jockeys To drive ticket sales ... night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ...
News Corp hit by $87m NotW costs
09 Feb 2012 | by John Reynolds
News Corp has reported a 43% hit on its publishing arm, which includes its UK national newspapers
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