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The Week

for the UK's first National Family Week. - Norfolkline, the Maersk-owned cross-channel ferry company, has ...

Opinion: PR students are the stars of tomorrow

business and a press officer from The Guardian. All are highly impressive in their track records, as well ...

Consumer PR: Targeting the next generation

stakeholders what we are doing,' adds Neale. 'If we did just go straight to the consumer, the press would call ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

at the National Gallery, with screens around Trafalgar Square, while the stars were available for interview ... -up. Measurement and Evaluation There was media coverage across the majority of the nationals in January ...

Media Analysis: Tabloids crank up celebrity stakes

the youngest readership among the nationals.' What do you like about PROs? 'When they get on to things ...

STOP PRESS: Sue Farr joins Chime

APPOINTMENT: Sue Farr - ex-Golin/Harris International EMEA MD - has joined Chime Communications as chairman of its advertising and marketing services division. She takes responsibility for 13 firms, including Teamspirit, AMD Group and Pure Media.

STOP PRESS: Appointment at ASA

PUBLIC AFFAIRS: The Advertising Standards Authority has appointed Dr David Webster as head of policy. He replaces Jim Barratt, who has joined the Film Council as head of research and statistics. Webster's responsibilities include public affairs advice on issues such as regulation and the debate over...

STOP PRESS: Brightspace Media hires GEM

CONSUMER: Brightspace Media - a start-up firm that sells ads on digital screens in venues including pubs and clubs - has hired the GEM Group to beef up its UK profile. Covent Garden-based Brightspace was launched last September.

PUBLIC SECT0R: Worcestershire to promote first joint customer centres

The Community Contact Centres aim to a be a 'one-stop-shop' for all enquiries for Worcestershire County Council, West Mercia Police and Whychavon's district and town councils. The campaign called, People Like Us Serving People Like You, includes a press launch, as well as PR and adverts focusing ...

Analysis: Criticism mounts as AVEs rise again

of gauging campaign success by weighing piles of press cuttings. But despite the lack of enthusiasm for AVEs ... it deserves and become a commodity discipline just putting out press releases.' If this analysis proves ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.