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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

All about ... Newsworks

31 May 2012

reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ... the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ...

Is outdoor trading dated?

31 May 2012

, nothing less than the detailed out-of-home behaviour patterns of a whole nation and the consumption ...

GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ... ". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ...

British Gas readies 'free swim' Olympic campaign

29 May 2012 | by Matthew Chapman

spot will be supported by press and digital activity. The free swims promotion will run until 30 ...

National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

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