Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...
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Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ...
DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
to honour Jack with this award." Dorsey will be honoured during the Press, Design, Radio and Cyber Lions ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, and in January, it had a press ad banned for using Liverpool footballer Luis Suarez when he was too young ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
