18 May 2012
| by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
26 Apr 2012
| by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its...for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...
money to protect the UK's national treasures. ...
12 Apr 2012
| by Daniel Farey-Jones
.8% to 4.78bn, and press down 8.4% to 3.95bn.
Royal Mail has claimed that in the half year ended 25 ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The regional press ad, created in-house, ran as a piece of advertorial with the headline, "Celebration of links between Scotland and China as pandas arrive in Edinburgh."
Above the headline, the ad stated that the column was sponsored by Natural Scotland, however, the following text in the column ...
03 Apr 2012
| by Matthew Chapman
.
Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
03 Apr 2012
| by Sarah Shearman
build brands online in the same way as TV and press".
He said that another factor, driving ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
29 Feb 2012
| by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break...The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press ...
that 'heroes' return' funding can have, thanks to The National Lottery.
"But heroes like Jack are just one beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
26 Jan 2012
| by Daniel Farey-Jones
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out.
Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...