Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
, and the Association of Southeast Asian Nations (ASEAN) Basketball League. Mark Lankester, Tune Hotels Group ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ... team exited early, ahead of the quarter-finals, to criticism from the press and public alike. His ...
iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
that this campaigning mantle could be taken up by the marketing press. Feet-dragging clients Agencies object ... the boot instead. An agency was attending a chemistry meeting at a national broadsheet s offices. One ...
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
on the bandwagon with a talent-show concept may prove to be an inspired choice. As 'talent fever' sweeps the nation ... more cost-effective than a national dance contest dissipating the message. As you may have guessed, I ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
and press last year, with a multichannel approach to ensure the optimum response.' Achieving this type ...
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
their practices. Many stick their heads in the sand and hide behind the press team, waiting for the storm to pass ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
to do with the tournament. Justin Stark, director of national sales at atmAd says: 'The World Cup is a ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
1987: Joins Warburtons as national account manager, rising to marketing director 1991: Assumes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
