Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
is the fourth most active nation of tweeters, according to Semiocast. Twitter has 24 million ...
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The real cost of pitching
30 May 2012 | by Kate Magee
to identify. We might talk about creating three posters, press ads, online ads. In PR, the client is buying ... them a press release to be written 24 hours in advance of meeting us. We then set up a crisis ... . This is why we gave them 24 hours to turn around a press release. We wanted to know what the agency would ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ... ". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
Unity wins Outstanding PR Consultancy at CIPR awards
29 May 2012 | by Sara Luker
and The FA - The FA WSL - Call The Shots Public Sector Working Word - People s Collection Wales: A Nation ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
Hanover scoops IT lobbying campaign from McKesson UK
29 May 2012 | by Hannah Crown
in the wake of the collapse of plans for a national patient record system....McKesson UK, part of the largest pharma firm in the world McKesson Corporation, has enlisted Hanover to help it communicate with policy makers as well as local and national NHS bodies ... for health IT freed from the national programme, with which McKesson was not involved, and with a new ...
DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
