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From 1930s 'Brand Man' to today: the evolution of the brand manager

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ...

Manchester City in agency hunt to promote Etihad Stadium

of national and regional consumer agencies. Preston-based Freshfield has promoted the stadium for four years ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...

Non-sponsor brands ramp up pre-Olympics sports marketing

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

AdConnection challenges media owners to make five minute 'innovation' pitch

press and via direct email to AdConnection clients. Media sales departments from IPC Media ...

Jazz FM strikes Mishcon de Reya deal

on the national DAB platform in March 2011. The digital-only station relaunched in October 2008 under licence from ... . Jazz FM launched on the national DAB platform in March . The digital-only station relaunched ...

'Super Reed' entry wins Reed.co.uk ad contest

. We look forward to the impact of running Super Reed as the focal point of our national TV campaign ...

Campaign architect and former Haymarket chief Lindsay Masters passes away

. Entrusted by Heseltine in the late 1960s with transforming journalism trade title Worlds Press News ...

Is there a silver lining for brands in the fallout from the euro crisis?

Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...

Regus calls review of its global media account

outdoor and press. The company has the strapline "work your way" and uses a range of small agencies ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.