Playboy 'press to play' by DDB Paris
10 May 2012 | by Staff
DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.
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Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks ... on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
