TFCS and Cake aid glitzy launch of iTunes mobile
09 Sep 2005 | by Ian Hall
. Apple had not returned calls as PRWeek went to press. ...
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Vodafone policy sage to become BPPA chairman
16 Sep 2005 | by Ravi Chandiramani
minister' by the then CEO Chris Gent. White, an Australian national, left the mobile giant in April after ...
Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn and V-P of external comms Marie-Christine Rouland. Jacobson, a US national, left Ketchum in 2003 ...
CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
-by. Measurement and Evaluation More than 80 pieces of national and regional press coverage were notched up ...
Carphone Warehouse in surge after store pledge
17 Jun 2005 | by Dan Bloch
from Thompson Intermedia's National News Index, a measure of media sentiment that excludes stock market ...
Orange and FSA appoint start-up to woo parents
10 Jun 2005 | by Donna Werbner
Called Parent Focus, the agency was formed by the National Family Parenting Institute director of comms Vicki Shotbolt and research and policy director Gill Keep, who will both quit the body next month. The pair set up the agency on a part-time basis three months ago to work solely for parent-focused clients ...
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
national media partnership with Metro. This deal included a four-page feature encouraging readers to enter ... . Measurement and Evaluation The campaign resulted in 45 pieces of print coverage in national and regional ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
To raise the profile of the VK handsets in the consumer press, regional and national newspapers. To secure ... to the campaign, VK had received no exposure in the UK consumer press but, following it, 14 pieces of targeted editorial coverage appeared in national and consumer publications, with 35,968,000 opportunities to see ...
Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
, the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...
HP plummets to foot of table as CEO bails out
18 Feb 2005 | by Tom Williams
's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
