NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ... Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
to secure coverage with national and online media in the run-up to Christmas To encourage more ... was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
