Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
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Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
-house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
Brand Barometer: Social media performance of Ann Summers
04 May 2012 | by Gemma Charles
January Plus-size model Lucy Moore was named the winner of Ann Summers' 'Find a face' competition. February @AnnSummers offered its followers the chance to win bottles of wine for Valentine's Day, keeping its SMR score high. March Ahead of National Cleavage Day, Ann Summers asked ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
November - Guinness World Records Day. Images were released to all national picture desks. The artwork ...
Figleaves hires Talk PR for media and consumer drive
02 May 2012 | by PRWeek reporters
their strategic objectives for the business, seamlessly integrating a core press office function with social media ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
National sports organisations need "robust structures in place" to ensure they have sponsors after..., but national sports brands need to be prepared either way and have robust structures in place." The LTA has ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...
Beckham's pants escape advertising ban
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Soho-based chip shop Golden Union spoofed the ads for National Chip Week in February ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
