Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
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Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
press office throughout the year and delivering projects focused around specific product and service ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert...Bartlett is jumping on the back of National Chip Week with a press campaign for its russet potatoes, which ... "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... to take back our nation and democracy.' The pressure is on UK brands to follow suit. Values ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
