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Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

Jesus hairdressing ad complaints dismissed

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad

Debenhams revamps comms team with senior hires

25 May 2012 | by Sara Luker

The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance ... with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Sainsbury's rapped by ad watchdog after Asda complaint

23 May 2012 | by Matthew Chapman

Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...

Hobbycraft picks Euro RSCG to support major expansion

14 May 2012 | by Hannah Crown

the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ... demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

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