Volvo 'blind preview' by Euro RSCG 4D, Amsterdam, Netherlands
30 Oct 2009
Euro RSCG 4D, Amsterdam and London production company, Great Guns have produced a short film to promote the new Volvo S60.
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LONDON - MediaMonks, the Netherlands' largest digital production agency, is launching an office in the UK.
Euro RSCG 4D, Amsterdam and London production company, Great Guns have produced a short film to promote the new Volvo S60.
LONDON - Out-of-home communications agency Kinetic has appointed Dennis Kuperus as chief executive of Kinetic Netherlands and digital director, EMEA.
It may be 20 or 30 years behind its UK counterpart, and has to get by on much smaller budgets, but Dutch advertising really knows how to entertain, Seyoan Vela says.
Its openness, creativity, business acumen and global outlook means Amsterdam is a magnet for talent from around the world.
Amsterdam is a focal point of creativity in Europe and is the perfect springboard for marketing to young people across Europe, Sander Voltan says.
Advertisers scanning the Dutch autumn TV schedules will find a glut of reality shows - too many with tired-looking formats, Michiel Veugelers says.
Amsterdam is seeing new agencies setting up in the city at an amazing rate, and these smaller shops are holding their own when it comes to winning big business.
Allowing local markets to adapt and intensify a brand idea can help consumers to interact more effectively with the advertising, Dave Cobban says.
Spending on TV advertising in the Netherlands grew by 6.8 per cent last year to reach EUR851 million, according to SPOT, the TV marketing organisation representing public and commercial broadcasters.
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