The World: Insider's View - Netherlands
15 May 2009
It may be 20 or 30 years behind its UK counterpart, and has to get by on much smaller budgets, but Dutch advertising really knows how to entertain, Seyoan Vela says.
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2001 Euro Consultancies: Netherlands
10 Aug 2005
Agency rankings and country overview. Most industry sectors seem to be progressing well, and while caution is still the watchword, PROs remain upbeat.
The World: Insider's View - Netherlands
13 Mar 2009 | by Brian Elliott
Its openness, creativity, business acumen and global outlook means Amsterdam is a magnet for talent from around the world.
The World: Insider's View - Netherlands
17 Oct 2008
Amsterdam is a focal point of creativity in Europe and is the perfect springboard for marketing to young people across Europe, Sander Voltan says.
The World: Insider's View - Netherlands
18 Jul 2008
Advertisers scanning the Dutch autumn TV schedules will find a glut of reality shows - too many with tired-looking formats, Michiel Veugelers says.
The World: Insider's View - Netherlands
02 May 2008 | by Bas Korsten
Amsterdam is seeing new agencies setting up in the city at an amazing rate, and these smaller shops are holding their own when it comes to winning big business.
The World: Insider's view - Netherlands
15 Feb 2008
Allowing local markets to adapt and intensify a brand idea can help consumers to interact more effectively with the advertising, Dave Cobban says.
World Media 2007: The Netherlands
30 Mar 2007
Confidence is up in the Netherlands as disposable income rises and unemployment falls, while John de Mol is on the brink of buying back Endemol, the company he helped to launch.
The World: Insider's View - Netherlands
18 Aug 2006
Social networking sites offer brands a treasure trove of information, but not in the way you might think, Judith Hordijk writes.
The World: Insider's View - Netherlands
07 Apr 2006
Integrated campaigns can only really be successful if creative planners are brought over to the client side, so that they can fully appreciate the audience, Sander Volten says.
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