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DIRECT CHOICE: Baulch Group

06 Jul 2000 | by CHARLIE THOMPSON, New business director

one of the really big boys, but I now know what Digital Variable Data is and, in my role as new business director, it might well come in handy. Does this sound like an ad for Baulch Group ...

MEDIA CHOICE: Boots Magazine

09 Sep 1999 | by SANGEETA SHARMA, New Business Director,

. Miserable, isn t it? But Boots now has a new magazine to tell us that it is much easier than we ...

Retail news: Retail choice - Esprit, Covent Garden

09 Nov 2005 | by Almira Mohamed, New business director, Goodtechnology

and wandered down to its new store in Covent Garden.

MEDIA ARENA: AN EXPERT’S VIEW - Despite the recent revamp, Arena still offers the same features. By Marcus Brown

10 Mar 2000 | by MARCUS BROWN, the new business director

A few years ago the dawn of the new millennium was hailed as a time for contemplation. A time...A few years ago the dawn of the new millennium was hailed as a time for contemplation. A time ... readers of the new millennium want? The time-honoured favourites such as money, power and sex ... that would break the groundrules and define a new concept in magazines. Like Wallpaper did when ...

CAREERS: Job interview

24 Jun 1999 | by DAVID MUIR, new business director of Og

sides, a strong intellect and a desire to grow businesses and create new things. How does ... did you get into marketing? I did a business studies degree at Bradford, where I enjoyed ... and supervising the building of my boss s new house. The second year was in sales and marketing, so I never did ...

MEDIA CHOICE: JUNIOR

12 Mar 1998 | by NICK LAWSON, New Business Director, The

. Junior is a new lifestyle magazine targeting upmarket parents of children aged up to six. It looks good ... responded to my initial needs as a floundering new father, but it certainly made interesting reading ... the exciting details of your child s day , so that busy working parents do not miss out on the momentous ...

MARKETING MIX: Brand manager of the week

24 Jun 1999 | by DAVID MUIR, new business director of Og

in Pittsburgh to look at their three million-plus member US Gold Card scheme. Which business person do ... business and looking after a husband, baby, six horses and a dog. It s only the fact that she s pregnant ...

DIRECT CHOICE: Toyota

14 Mar 2002 | by STEVEN COOPER, New business director, Publicis Dialog

At first glance, this looks like an estate agent's mailing. It leads the reader into the piece, only to find out this mailing is for a new 'good looking' little car. If the targeting is primarily ... on the theme 'The new Corolla - a car to be proud of' by suggesting that the ideal house has a view of the new ...

MARKETING MIX: Book of the week

24 Jun 1999 | by DAVID MUIR, new business director of Og

provides more insight on leadership than the whole aisle of business geek books down at your local ...

MEDIA: CORONATION STREET - AN EXPERT'S VIEW

25 Jul 2003 | by Natasha Taylor, new-business manager at PHD

't you? - Natasha Taylor, the new-business manager at PHD, is confident that her soon-to-be-husband Ben ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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