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was public relations. His gut instinct about the role of business leaders has a curious symmetry with the findings of a new study by Burson-Marsteller about the role of the chief executive. Its survey of 2 ... for by the reputation of the CEO. Those interviewed - CEOs, senior executives, analysts, business media ...
BRUSSELS: Schreiber takes new post...BRUSSELS: Schreiber takes new post Piers Schreiber, The Rowland Company s general manager for the Czech Republic and Slovakia, has been promoted to the new post of business development manager ... executive Stephanie Molyneux (pictured), Schreiber will introduce new business from western Europe ...
The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line services provider Scitor. The agency will help promote a range of business-grade electronic networking services aimed at multinational business customers. Carol Forrest, Scitor s marketing ...
Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission...
Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain.
Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...
The new academic year heralds the annual wooing season for banks keen to attract student..., BBC Six O Clock News, European Business News, Sky News and Radio 4 s Today Programme ... The new academic year heralds the annual wooing season for banks keen to attract student ... this summer NatWest rose above bad news about its investment banking arm NatWest Markets to launch a New ...
Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids ... thought the toys were yesterday's news, but they are actually still one of the most popular toys for boys ...
Brewer Marston, Thompson and Evershed is spending around pounds 50,000 on a PR drive for its premium lower calorie bottled beer Low C .
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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