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LONDON - Universal McCann has promoted managing partner Mark Middlemas to lead a new business...Middlemas will head an initial team of three, which includes former marketing and new business director Jennie Soffe and the recently appointed Ashley Evans as business development executive. The agency ... with the European business development team, led by Theresa Houlihan, and with UM's New York-based global team ...
their methods of doing business. Media Week reports on how agencies are raising their game....their business models to reflect the new digital world, where measurement is key," he says. "They need ... , their business models will have to change to reflect the new world order - and quickly. Money money money How ... lucrative. They didn't want to let the business model go, even though they could see this great big thing ...
LONDON - UM has joined forces with integrated agency Splash to handle media buying accounts for a portfolio of brands, including Old Jamaican Ginger Beer.
Carat has appointed i-level's former new business director Natalie Mead to assume the same role...Mead, who joins Carat this month, will be responsible for driving the agency's new business ... will report to Carat's managing director Rob Horler. Mead was previously new business and marketing ... to bringing new clients on board to drive business success for the agency." Horler said: "Natalie is a ...
Mead as group marketing and new business director....Mead started in the role earlier this month and will be responsible for marketing and new business for both I-Level, the communications agency, and Generator Consulting, the online business effectiveness ... buying business in conjunction with Publicis Groupe's Starcom MediaVest Group. She brings more than ...
Digital agency iCrossing has strengthened its new business team by hiring three business...June Robinson joins iCrossing as business development director from Cake Group where she was head of marketing and new business. In her new role, Robinson will work closely with the marketing and client ... 's business development director Ben Myall also moves across to iCrossing. Myall's expertise lies ...
realised there was nothing stereotypical about my new career. I subsequently moved from Dow Jones to CNBC in 2005 to join the new-business sales team. ...
LONDON - Ian Redman has returned to drive new business at WPP's Mediaedge:cia network, almost two...returned and to again be involved in its new business drive. ... Redman has been appointed as business development director for Europe, Middle East and Africa, responsible for leading the pursuit of multi-market business in the EMEA region. He joins after eight ...
-based full service ad agency GRP, as its new business director in Scotland replacing Sean Duffy, who left...In his new role Gibb will be responsible for driving CBS Outdoor's business in Scotland and manage advertising sales for the media owner across the region's buses and national rail. Gibb will lead a team of 12 people and will report to Mike Brennan, regional sales director at CBS Outdoor. Most recently ...
created role of head of marketing and new business....the agency's new business strategy and promote the agency's positioning as "the leading independent media ... acumen and an enthusiasm for driving new business which, coupled with the agency s experience ... MediaVest Manchester two years ago, is currently repitching for its 10 million Phones4U business. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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