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Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new

-called new economy has taken off. In Ericsson of Sweden and Nokia of Finland, the region is home to two...to the emergence of the new economy. There s a great need for firms to change strategy to embrace things like e-business ... in management consulting to create these new business models. The growth of the Nordic PR marketplace has ... s happening in these new economy businesses we can t do everything. Text 100 Sweden has split its ...

CAMPAIGNS: BUSINESS-TO-BUSINESS; Focusing on the eye of the Tigers

of international business calls. However, when Handel Communications were hired in January 1996 to raise ... new tariff structure for these Tiger countries was launched at the beginning of May. Objectives To raise WorldCom s profile, generate more sales leads and publicise the new tariff ...

NEWS: QBO set to connect BT with small businesses

British Telecom is poised to sign up the Quentin Bell Organisation for a new pounds 150,000 fee...British Telecom is poised to sign up the Quentin Bell Organisation for a new pounds 150,000 fee ... Communications this week. The campaign, named Call Growth, aims to bring separate business-to- business ... phasing out these individual business briefs, with most ending in March and April, in order ...

Cottam spearheads C&W business drive

Susan Cottam to head its global corporate PR as it refocuses its business....Susan Cottam to head its global corporate PR as it refocuses its business. In her new role ... -turn after the sale of its UK cable TV business Cable and Wireless Communications to former rival NTL, in order to concentrate on business customers. C It is a very interesting time to be joining the company ...

NEWS: STOP PRESS

B-M tipped to win bite of Apple business...B-M tipped to win bite of Apple business Burson-Marsteller is tipped to win a large slice of European business from Apple Computer. The agency is one of four firms shortlisted by Apple as part ... already uses B-M in the US. ITC seeks new public affairs director The Independent Television ...

Campaign: Telewest Business in home working stunt - B2B PR

Campaign: The Remote Control Project Client: Telewest Business PR team: Rainier PR Timescale...business division, Telewest Business. Products from Telewest Business focus on remote and home working, so ... and stir up media interest in Telewest Business. Objectives To position Telewest Business as an expert ... Business website. Strategy and Plan Rainier opted for a human-interest angle that would be targeted ...

NEWS: Cellnet shortlists four agencies in major PR review

Cellnet, the UK s second biggest mobile phone company, is reviewing its consumer and business-to-business...Cellnet, the UK s second biggest mobile phone company, is reviewing its consumer and business-to-business PR contract. The company has shortlisted four agencies to pitch for the account - worth up to pounds 100,000 in fees - over the next three weeks. Incumbent firm Spreckley Pittham, which has ...

NEWS: PR EUROPE

and AT s directory enquiry service, is keen to target new business opportunities in the telecoms sector following deregulation in 1998. SRRP won the business last week following a competitive pitch. Fees on the account ... . Deurinck ran EAT for four years, prior to which he ran the Belgium/Luxembourg Chamber of Commerce in New ...

NEWS: The future looks Red for Cellnet PR

Mobile phone giant Cellnet is calling on The Red Consultancy to help entice business and domestic...Mobile phone giant Cellnet is calling on The Red Consultancy to help entice business ... s recent tariff price cuts. The new public relations programme is Cellnet s latest move in the race ... of consumer, print and broadcast media and vertical business press. Commenting on the appointment ...

NEWS: Profile chosen to talk up BT network’s image

Profile Public Relations, the hi-tech business-to-business specialist, has won a pounds 200...Profile Public Relations, the hi-tech business-to-business specialist, has won a pounds 200 ... -strong team on the account, explained that the agency would seek to improve MNS profile in the business market through a media relations campaign. Target publications will include business management ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.