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as spokespeople, appearing on Sky News and in The Times to add a new dimension to the story. In addition ... national broadcast hits, included BBC News and Sky News, and coverage in every broadsheet - 22 national ... . There were 1,900 significant tweets (containing a link to a news article, or retweets of these) in the first ...
. Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ...
this year has been the shift in expectations regarding the role of business in society . The talk was about ... and the increasing disparity of income across all geographies. This highlights, more than ever, that it is business ... role of business in society will fundamentally alter how we engage and build trust with our consumers ...
The company was said to have been particularly impressed with AdConnection's ability to turn campaigns around quickly and deliver value and standout from their senior team. Maplin Electronics pitched out the media business in November and AdConnection picked up the account following a pitch ...
News Corporation has hired Hamish McLennan, until recently chairman and chief executive of Young...operating officer Chase Carey. He will work with senior business leaders across News Corp to "strengthen ... led Y R's Australian and New Zealand business. Before joining Y R, he worked for agency George ... McLennan takes up his new position as executive vice president, office of the chairman ...
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...metrics on to new channels. "Too many businesses are thinking 'I need to sell inventory', rather than 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co ...
communicators do business. Matt Cartmell reports...., it was leaked. 'What was meant to be a very private document led the BBC's Nine O'Clock News ... that we have seen since then.' He points to MPs' expenses, the financial services industry and News ... revealed anything fundamentally new. But it was important because it shows that accountability has moved ...
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories.... New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...
to worry about regulation. But what should they do to defend their businesses, asks David Benady....Business, which he set up with Cameron's strategy director, Steve Hilton. Rather than the prime minister ... that marketing is being done responsibly. "As a business it is incredibly important to listen to your ... the actions of businesses clash with public expectations that politicians tend to get involved", he says ...
Cilla Snowball, the group chairman and group chief executive of Abbott Mead Vickers BBDO, has become the first female chairman of the Advertising Association.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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