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Sport Relief 'Mile Ready' by Red Bee Media

The ad reassures the target audience of young adults and families that no training is necessary to take part in the event and is fronted by BBC Breakfast news personalities Bill Turnbell and Sian Williams. Future trails will star weather presenter Jay Wynne, Claudia Winkleman, and Steve Jones. ...

IG Index 'event mapping' by DDB UK

The poster and press ads take the form of three maps showing how cause and effect dominates the financial news. One execution asks: Will George Osborne s spending cuts send sterling down the tubes? , with an illustration of the spread betting opportunities the reader can take advantage of with IG Index. The ads ...

BBC Radio 5 'a day in the Live' by RKCR/Y&R

The BBC Radio 5 Live TV ads will be created each day and aired the same evening to reflect the station's daily content, including news, sports and topical issues. The ads will feature the station s new strapline "Straight to the heart of things". A dedicated production team based in the station ...

Fiat Strada 'handbuilt by robots' by Collett Dickenson Pearce

it was the first to fill an entire News At Ten ad break but because it as based on a seemingly mundane idea - a car

The Sun 'Buzz' by WCRS London

The initial 10" teaser ads, made by WCRS London for the News International newspaper, started last week and starred Denise Van Outen and Louie Spence asking the question "What is buzz?" This week they were followed by a series of 30" and 40" ads showing celebrities in a stately home setting which ...

CNN International 'go beyond borders' by Play People

credentials as the world's leading international news channel.

Pot Noodle 'the noodle van is coming' by AKQA

The agency's "noodle van is here", made by production company A Large Evil Corporation, is a satirical take on classic Christmas ad campaigns. ...

Skcin 'Sunny3' by McCann London

McCann London planted a fake story in The Sun about "Sunny3", a new fake-tan product that claimed to triple the power of the sun. The stunt drew 20,000 people to the Sunny3 website with more than 80 per cent ordering free samples. The campaign also included a faked news report, published ...

Weetabix 'happy breakfast' by WCRS

Created by WCRS, the work includes a 30-second TV spot that sees a cat, a dog and a hamster discuss their excitement on hearing the news that Weetabix has unveiled a version that provides: "the goodness of wholegrain Weetabix and the tastiness of chocolate". The animals are voiced by famous TV ...

Mcdonald's 'Planting' by Leo Burnett

NEWS: Leo Burnett ad attempts to change McDonald's image ...

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