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Alex Aiken: More social, less media

released new 'Social Media Guidance for Civil Servants'. This makes two central arguments. That social media is an important part of the new reformed civil service and second that it is cheap and effective ... to suggest that social media is a new and cheap social broadcast tool rather than looking at how we can use ...

Immediate Media prepares for job cuts across sales and editorial

, and classified sales is proposed to become part of a new centralised classified and inserts team. Matt Teeman ... development teams which will create approximately 30 new roles. ...

Capital One Cup 'will help brand stand for opportunity'

and want that to come across." National sponsorship is new territory for Capital One, which started looking at ways of "breathing new life into the brand" in the middle of last year after Woodburn took up ...

Yorkie makes shift from 'not for girls' positioning with new TV ad

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Ikea releases Corgi-dog holder viral for the Jubilee

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder

Corona Extra embarks on heavyweight outdoor and digital drive

advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand manager for Corona Extra, said: "The idea behind the new campaign was to recreate the strong connection ...

Adrian English promoted to head of media investment at Carat

Sexton to the new senior management team earlier this month. Glyn Shadwell has also joined Carat as business director from McCann Erickson. According to Carat, the new structure is designed to reorganise ... , said: "These important promotions and appointments are the next step in Carat's creation of a new type ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

s operational know how to take the business to a new level, putting in a new structure.Graham taking the role ...

ABC provide first verification certificates for online ad providers

; and ComScore vCE Validation (formerly adXpose) from ComScore. The new certificates test the content ... , into the CV product within 2 working days of that new list being produced. 10. Be configurable to block ...

The age of the interim marketer

At a time of unprecedented technological change, traditional corporate hierarchies are under...of you than if you are a new employee. You don't have to play the corporate politics,' adds Grint ... the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.