News Brief: Marcoms report
30 May 2008
cent two years ago, according to a new report by Plimsoll Publishing. But the report says the total
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MG Rover, the Treasury and UBS prop up table
15 Apr 2005 | by Donna Werbner
Automobile Industry Corporation said it was 'highly unlikely' that it would enter joint venture talks...is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock ...
Opinion: Awareness of ethics means CR needs PR
02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com
are becoming increasingly switched on to the concept of corporate responsibility....A staggering 94 per cent of respondents to MORI's corporate responsibility study said they wanted companies to be more transparent and accountable for their actions. Meanwhile, the Co-operative Bank's annual ethical consumerism report charted a rise in the number of consumers considering the environmental ...
News Brief: Fishburn Hedges eighth in survey
30 May 2008
AGENCY: Fishburn Hedges came eighth in this year's Best Workplace survey by the Great Place to Work Institute. Ketchum, Lansons and Consolidated also finished in the top 50, which was compiled following a survey of 1.5 million UK employees.
News Analysis: PR middlemen face changing role
22 Oct 2004
A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure clients, calling into question the role of matchmakers. Richard Cann asks whether intermediaries still offer value.
Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
and corporate reputation. GE, one of the world's biggest companies, has managed to grow its brand value ... . McDonald's has reversed its fortunes not only by introducing new menus, but by cementing - in Business Week ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...
Report demands more transparency in lobbying
22 Jul 2005 | by Tom Williams
The World Wildlife Fund's report on 'the conduct and content of corporate lobbying' found that only 51 per cent of companies in Standard & Poor's Global 100 Index provided 'some degree ... of The Corporate Leaders Group on Climate Change. But the report said such examples of best practice 'were few ...
Research leads to evaluation guide
05 Aug 2005
price and corporate reputation also need to be taken into account, as do audience reach ...
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
where clearly a company or organisation wants to try and create news where there is no news.' By this, Blitz refers to the blatant plugging of corporate products or services and statistics that provide ... , studies highlighting the differences between the sexes and new slants on age-old problems. For example ...
Evaluation: Top of client agenda
01 Oct 2004
better news for evaluation evangelists, Advertising Value Equivalents (AVEs) appear to be gradually ... on the launch of your new product and don't deserve to be your agency any more",' says Prudential director of PR ... with the increasing investment in evaluation. Pharma firm Wyeth corporate affairs director Gill Markham says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
