15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
News Corporation has hired Hamish McLennan, until recently chairman and chief executive of Young...McLennan takes up his new position as executive vice president, office of the chairman ...
operating officer Chase Carey.
He will work with senior business leaders across News Corp to "strengthen ...
marketing extensions, within "today s global marketplace".
News Corp recently struck a global partnership ...
08 Feb 2012
| by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding.
In the specially commissioned complex at Stratford, this has been straightforward ...
the dirtiest corporate catastrophe of modern times: Bhopal .
The sponsor of the wrapper, at a cost of 7m ...
, exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...
23 May 2012
| by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories.... New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...
09 May 2012
| by Alec Mattinson
, has appointed Merlin to handle its financial and corporate comms.
03 May 2012
| by Jeremy Lee
Cilla Snowball, the group chairman and group chief executive of Abbott Mead Vickers BBDO, has become the first female chairman of the Advertising Association.
28 Feb 2012
| by Gemma Charles
Experiential campaigns will be governed by a new code, as part of a plan to strengthen self...of brands.
"We take our products to the hands of consumers in new and exciting ways to drive brand engagement, as well as product trial, and we look forward to continuing to do this under the new code ...
27 Mar 2012
| by Sarah Shearman
Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new...out potential new categories and regions for the Virgin brand to enter.
Under Rowden, Virgin Group ...
03 May 2012
| by Gemma Charles
Friendly' drive, will fall foul of consumer complacency, according to new research.
09 May 2012
| by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co ...
metrics on to new channels.
"Too many businesses are thinking 'I need to sell inventory', rather than 'How can I add value to a smartphone, or a new device?'"
On the topic of social media, Olander ...
23 Mar 2012
The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief
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