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Baileys to sponsor new network radio chart show

LONDON - Baileys Irish Cream has signed a seven-figure, one-year deal to sponsor 'The A...Launching this Sunday, the chart will be presented by Melanie Sykes and Heart 106.2's Nick Snaith ... . Christina St Croix, Baileys GB brand manager, said: "The mix of lifestyle chat with an artist-led chart will epitomise the contemporary and easy-going attitude of Baileys." 'The A-List' will be managed by Hit40uk ...

Baileys extends sponsorship of commercial radio's A-List chart

LONDON - Diageo drinks brand Baileys has extended its sponsorship of commercial radio's adult...The Sunday show launched a year ago with Baileys as sponsor, and has since grown the adult ... Radio networks. The sponsorship was due to end on April 21 but has been extended to Baileys marketing year end. Helen Bagnall, Baileys brand manager, said the show has proved a successful vehicle ...

Emap appoints Bailey to Elle editorship

LONDON - Emap has appointed Sarah Bailey as the new editor of fashion bible Elle, the magazine...Bailey, a former senior member of staff at Elle, joins from her most recent role as launch editor of Emap's teenage fashion bible Elle Girl. Bailey, who takes up the post immediately, was originally hired to work as a staffer on the title four years ago by former Elle editor Fiona McIntosh. Bailey ...

Sly Bailey's review of Trinity Mirror

Shortly after her appointment as Chief Executive, Sly Bailey undertook a review of the performance...transformation, Sly Bailey has articulated a 3 phase programme - stabilise, revitalise and grow ... Bailey and the management team are already prepared to make specific commitments to improve profitability ...

Diageo reviews £40m Baileys global account

LONDON - Bartle Bogle Hegarty is expected to repitch for the £40m Baileys global advertising...said: We can confirm we are currently undertaking a review of Baileys global advertising ... , although the agency also continued to handle creative work for Diageo s Johnnie Walker and Baileys. If BBH loses Baileys, Johnnie Walker will be the only Diageo brand it continues to work on. The Baileys ...

Bailey axes Trinity Mirror's marketing chief Luxmoore

LONDON – Trinity Mirror chief executive Sly Bailey is continuing to make her presence felt...of Bailey as chief executive earlier this year from IPC Media. Luxmoore joined the company in September ... -profile executive to leave the company. His departure left Bailey in direct control of the company's national ...

Harrods enlists David Bailey for luxury fashion campaign

LONDON - Harrods has launched a press and online campaign shot by David Bailey for its new fashion...Chittenden said Bailey was picked to shoot the campaign promoting the exhibition because of his stature ...

Top Mirror exec departs in wake of Bailey appointment

the company in the wake of the appointment of Sly Bailey as chief executive of the media group....Sinyor was understood to have been one of the internal candidates to succeed outgoing Trinity Mirror chief executive Philip Graf, but he lost out to Bailey, chief executive of the Time Inc-owned UK magazine publisher IPC Media. Bailey herself, it has emerged, was not the number one choice of Trinity ...

Virgin Radio launches Bailey's Glide entertainment slot

with Bailey's Glide to build brand awareness of the new Diageo liqueur....Virgin Radio Entertainment Guide with Bailey's Glide'. Andrew Bailey, head of news and entertainment ... , said: "Carat approached us with challenging brief for Baileys Glide to reach Virgin Radio's large ... will run until the longest day of the year in late June. Meanwhile Bailey's has just launched a TV ...

Crisis uses David Bailey in homeless campaign

photographer David Bailey, which aims to highlight the potential of people who are made homeless....of the newspapers have donated the ad space to Crisis for free. The ads were photographed by David Bailey, who ... unlock their potential. Bailey said: Without the breaks we have all had in life, it could easily ...

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