14 Nov 2011
The spot shows a little girl acting as a coxswain to a crew of eight rowers at Henley.
It was created by Grey's Paul Moran and Gary McNulty and was shot by Bare Films' Joanna Bailey in co-production with Production International.
The Make-A-Wish Foundation grants wishes to children and young people fighting ...
18 Nov 2008
| by Fiona Ramsay
LONDON - Baileys is putting £4m behind its relationship marketing programme ahead of the key...the site. Developed by Chemistry Communications, the Baileys Lounge takes the form of a 3-D pop ...
, presented by celebrity chef James Martin, which showcases Baileys desserts. The third section contains ...
Christmas marketing campaign for Baileys across print, outdoor and TV. The TV activity launched earlier ...
07 Nov 2008
| by Staff
LONDON - Baileys' new winter campaign aims to give the brand plenty of lip service, literally....the sensual pleasure of Baileys. ...
07 Feb 2008
| by Jennifer Whitehead
LONDON - Diageo is continuing its quest to persuade drinkers that
Baileys is for life, not just...The ads show a classic shot of Baileys poured over ice, but the ice is moulded in to different ...
; eggs indicate that Baileys is the perfect Easter drink; and St Patrick s day is marked with shamrock. Easter sales are also being driven with the launch of a gift pack including a 20cl bottle of Baileys ...
26 Sep 1997
| by NICK WELCH, Executive creative director
Equitable Life
Project: Equitable Life
Client: Nick Cook, advertising manager
Brief: Replace ...
, and Nick Welch s review
of the ads.
...
17 Jun 2008
| by Gemma Charles
LONDON - Diageo will promote its Guinness and Baileys brands through a £5m sponsorship of films..., will be branded with either Guinness or Baileys idents promoting the brands as perfect accompaniments ...
will be assigned equally across the movies, with female-targeted films taking the Baileys branding and those aimed ...
will handle the Baileys creative. The tie will see the Diageo brands replace directories publisher Yell ...
19 May 2011
| by John Reynolds
FMCG veteran Nick van Holstein is leaving Unilever to join Swedish personal care specialist Svenska
01 Apr 2008
| by Gemma Charles
LONDON - Diageo has appointed JWT to the £40m global Baileys ad account....account and is the latest in a string of appointments by Diageo. Baileys is currently running a press ...
28 Mar 1997
| by BERNARD INGHAM, who writes for the Expr
-selling liqueur
Baileys Irish Cream....-selling liqueur
Baileys Irish Cream.
The campaign, commissioned by the brand s Dublin-based
international marketing outfit R and A Bailey, also includes its
Sheridan s and Godot liqueurs.
Worth ...
America, Australia, Russia
and the Far East.
R and A Bailey, a subsidiary of drinks giant IDV ...
10 Aug 2006
| by by Joanne Oatts
LONDON - Johnson & Johnson has signed a deal with Viacom to sponsor a new 'Bath-Time Hour' on Nick.... This partnership extend to online with a Johnson's Junior bath-time microsite from the Nick Jr website.
Amanda Southgate, TV group controller at Initiative, J J's European media agency, said: "Nick Jr is the perfect ...