FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
Telemarketing is one of the fastest - if not the fastest - growing sectors in the marcomms mix. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than 40 per cent in 1997.



