Search results for Nick Fletcher

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Large-scale NFC ads trial gets 3,000 people to interact

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who ... for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ... and less frequency of data?" Fletcher also pinpointed some of the emerging technologies, which he ...

Eye releases study on neuro effects of outdoor media

Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.

Brand barometer: Nivea viral campaign reviewed

-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

School Reports 2012: McCann Erickson

Karlsson chairman and chief creative officer Nick Constantinou managing director ... to fathom. The agency's ambitions (or, more accurately, those of Nick Brien, McCann Worldgroup's chairman ...

School Reports 2012: Maxus

Score: 8 Agency factfile: Maxus Type of agency Media Company ownership WPP Key personnel Lindsay Pattison chief executive Tim Irwin chief operating officer Nick Baughan managing director Martin Lawson global insights ...

School Reports 2012: Mindshare

complex. The start of 2012, which saw Nick Emery take the role of worldwide chief, could accelerate ...

School Reports 2012: Poke

Score: 6 Agency factfile: Poke Type of agency Ideas-driven, digital creative Company ownership Founding partners and Mother Key personnel Nick Farnhill managing partner Nik Roope executive creative director Peter Beech managing ...

School Reports 2012: The7stars

Score: 6 Agency fact file: The7stars Type of agency Media planning and buying Company ownership Independent Key personnel Jenny Biggam founding partner Mark Jarvis founding partner Liam Mullins head of trading Nick Maddison ...

Advertisers still hold concerns over transparency of media rebates

." Follow Nick Batten on @NickBatten2 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.