Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
Hertz is reviewing its estimated £10 million pan-European media planning and buying account.
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
. Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
that the planned idents and on-air promotions would "engage perfectly with Discovery viewers." Follow Nick ...
UM lands Zipcar's £4m planning and buying account
21 Mar 2012 | by Nick Batten
since landing the 5m Royal Mail account earlier this month. Follow Nick Batten on @NickBatten2 ...
Telegraph Media Group in six-figure deal with Kia
05 Mar 2012 | by Nick Batten
TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.
The seven sins of content marketing
22 Feb 2012 | by David Benady
of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ... to be shorter and supplemented with other content,' adds Fletcher. 'In the past, we explained in long copy how ... in their content,' says Fletcher. He accepts, however, that it can be tough for many brands in sectors that don ...
Who owns your Twitter followers?
13 Jan 2012 | by Rachel Barnes
to someone else in the team," explains Nick Agarwal, strategic communications director for Asda . "We pride ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...
UK will enter recession, suggests consumer confidence index
28 Oct 2011 | by Matthew Chapman
working in shops compared to the same period last year. Nick Moon, managing director of GfK NOP Social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
