EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
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Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
. Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
. AskMen was founded in 1999 by three graduates from Concordia University in Montreal. Follow Nick ...
Adidas 'take the stage' by Sid Lee
10 Apr 2012
The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain. "Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
and #takethestage hashtag, where Keith Lemon will feature in additional Team GB-themed content. Nick Craggs ...
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
Nick Bubb said the trial would be part of a wider strategy to increase mobile shopping. "It is amazing ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ... to be shorter and supplemented with other content,' adds Fletcher. 'In the past, we explained in long copy how ... in their content,' says Fletcher. He accepts, however, that it can be tough for many brands in sectors that don ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
