27 Sep 2006
| by Matt Boffey, Planner, Wieden & Kennedy
Nicotinell's ads intend to encourage women to use the brand to help them give up smoking....today. To combat this deeply ingrained perception, Nicotinell has used an ad
that shows an Angelina ...
. Rather than trying to usurp these values, a better strategy might have
been for Nicotinell to portray ...
and freedom, perhaps a
more powerful positioning for Nicotinell might have been as an active
liberator - a ...
04 Feb 2009
| by Maisie McCabe
LONDON - Cigarette replacement therapy Nicotinell is to sponsor three hours of comedy-related shows...Research by Nicotinell has shown smokers most crave a cigarette between 5pm and 8pm, and it will be the exclusive broadcast sponsor between these times every evening from next Monday (9 February) until mid-June. The campaign will be called "The Gag Break" and will feature a stand-up comedian telling jokes in situations ...
26 Jan 2009
| by Hadassah Nymark
LONDON - Euro RSCG has created a new campaign for the stop smoking aid Nicotinell, with a 5-9pm...between programming from 5-9pm. Project Fancy a Gag? Client Pavan Chandra, Brand Manager, Nicotinell ...
13 Jun 2007
CQ, Nicorette and Nicotinell brands that dominate the sector. ...
20 Dec 2011
| by Mark Banham
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen.
The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
11 Jul 2007
| by Gareth Jones
, including Nicorette and Nicotinell, are
also launching advertising campaigns to exploit the potential ...
27 Sep 2006
(-) Nicotinell Euro RSCG Life, Tonic/Mediaedge:cia 44
4 (-) Halifax DLKW ...
01 Mar 2006
(-) Nicotinell Euro RSCG London/Mediaedge:cia 18
16= (-) Renault Vans Publicis ...
24 Nov 2004
| by Ben Carter
Nicotinell and antiseptic cream Savlon, spent £6.9m on advertising last year, according to Nielsen Media ...
to remove filters
